Massachusetts Enforcement Action Prohibits Ad Company from ‘Geofencing’ Around Healthcare Facilities
A digital advertising company that was hired to use mobile geofencing technology to target women entering reproductive health facilities has been prohibited from doing so in Massachusetts pursuant to a settlement announced by the Massachusetts Attorney General in early April.
The company, Copley Advertising, was hired in the spring of 2015 to direct targeted ads using geofencing to “abortion-minded women” ...
